CATIbus <Telephone Omnibus>
Starting January 2009, Mercury Research has launched the monthly syndicated survey, CATIbus, using CATI data collection technology (Computer Assisted Telephone Interviews).
Mercury Research hosts a modern dedicated CATI facility of 40 workstations using NIPO-Odin software for interviewing and database management.
Benefits:
- Fast turnaround - from approval on questionnaire to receiving tables
- 10 working days for 500 interviews
- 15 working days for 1,000 interviews
- Cost effective
- with a good coverage of young people (starting from 14 y.o.)
- Representative for covering over 80% of all Romanian population (via mobile phones)
Methodology:
- Data collection: CATI - Computer Assisted Telephone Interviews
- Respondent profile: 14+ y.o., residents of Romania
- Sample size:
- extended - 1,000 interviews
- economical - 500 interviews
